RESEARCH + CONCEPT + ITERATION
Branding Projects
Postback Logo
Once Postback proved to be a success, we decided to update the brand. I wanted to give the logo more flexibility while keeping the design within the TUNE brand guidelines. I chose to keep the design simple and used the MTV school of thought when revisiting the logo year after year. The typeform remained the same, but I used color, texture, and pattern to update the logo to reflect each year’s event branding. I also created an “evergreen” design, which can be seen top, right, to use in reference to the event as a whole.
How I Grew This
Branch needed eye-catching branding to launch their podcast. I created a brand that followed the Branch look and feel but could also stand on its own. I then created graphics, swag, and other promotional assets to spread the word about the podcast launch.
TUNE + Cannes 2015
The events team needed a badge to brand their presence at Cannes. The badge would then be used for promotions, swag, and event collateral. It was also printed on Sugarfina candy packaging and used by Sugarfina corporate in their promotional materials!
Branch Employee Resource Groups
Branch ERG’s requested custom icons that represented each of their groups and could be used on promotional materials. It was also important that the icons could hold their own as well as live together in Branch Careers documents. I achieved this by using the same icon style throughout as well as the Branch color palette.