EVENT ART DIRECTION + EXECUTION
Postback 2017
The visual direction of Postback 2017 was all about funky shapes, texture, and bright colors. I used textures of paint and marble, as well as natural textures and colors to brighten up the venues. Deliverables included a custom Splash page, a custom poster with over 50 speakers, social graphics, flyers, custom cut attendee badges, 10ft tall direction and agenda signage, a few hundred foot long window cling that acted as the event backdrop, lots of swag, a mobile app, slide decks for speakers, and more. Postback was topped off with a waterfront Wall-less Garden Party I art directed and set up.
